US Politician Daniel Webster was warned about becoming a lawyer due to it being an over-saturated field in the 19th century. His famous response was that “there is always room at the top”. He went on to have a highly successful career and make a great impact on the world.
Today I want to encourage you in your journey toward a highly successful business, by showing you that in the midst of a growing marketplace, that there is always room for the best.
Before we get stuck into our topic, a quick couple of announcements for you:
1. Firstly, we have just launched our first-ever Network Nights. These have been created due to relentless demand from our private student community. But we are opening them up to anyone that wants to join us for a night of networking and encouragement. We are holding nights in London, Glasgow and Manchester. Each night will feature food, drink, and great conversation. You can find out more by visiting here.
When selling on Amazon, the money is in the keywords. Effective keyword research is the lifeblood of the Amazon ecosystem and today I’m showing you our beginning to end process for keyword research.
As I mentioned, this is “our” keyword research process - make sure you stick around until the end as I’ve got a big announcement to make about what that “our” is.
We’re going to be jumping in to this process in just a moment. Before we do, let me quickly define what a keyword is.
Simply put, a keyword is a word or phrase that we use to tell Amazon what our product is, and when we want it to be shown to customers.
Step 1: Competitor Keyword Search
In order to conduct competitor keyword research, I use the Helium10 tool Cerebro. This allows me to search up to 10 competitor products at once and discover which keywords they are currently ranking for - both organically and sponsored - along with additional keywords Amazon...
Recently I made this video about what are, in my opinion, the worst things about being your own boss. In the interest of fairness and a balanced view, today I’m going to be sharing my top 10 things that I love about being my own boss.
Being your own boss is, without a doubt, a challenging journey. But I’ve covered that aspect in this video and this time around I want to focus on the positives.
Because, despite its challenges, being your own boss does have some great upside. Here are my top 10:
We may as well start with the one most people think about. When you’re your own boss, there’s no cap. Theoretically, the more you work the more you can earn. Of course, there are limitations to this, but you’re not restricted to low percentage salary increases… You actually get to see the monetary benefit of your hard work.
Money is like fuel in a car. The car needs fuel to go somewhere, but fuel is not...
If you want to run a successful business then metrics are everything. And in a physical product business, one of the crucial metrics to consider is Return On Investment. In this video, I’m going to show you just how crucial it is, how to calculate it, and how to improve it.
In the business world, profit margins are discussed ad infinitum. 30%, 40%... opinions differ on the Holy Grail, but one thing is for sure - we need to be making profit.
However, equally as important as a solid profit margin - in my humble opinion - is a strong return on investment. Return on investment, often referred to as ROI, can easily be overlooked when running the numbers on a potential product. But as I’m going to show you right now, the impact of ROI is exponential.
The reason ROI is crucial, beyond just the very fact that it is giving you a return on something of value you are investing, is because it represents speed.
The bigger return you can get...
Being your own boss is an idea that has a certain sense of glamour in 2020 with the rise of entrepreneurialism. But today I’m going to share with you the bad side.
Now you could say I’m part of the problem on this topic. I create content that helps people become their own boss. I interviewed Andrew a while ago about he’s managed to make his private label business a full-time endeavour at just 19 years of age.
And whilst I love seeing that, I also know that entrepreneurship isn’t for everyone. There are some people who freak out the moment a problem arises, not realising that the entrepreneurial journey exists within the context of solving problems.
If you aren’t solving problems, you aren’t an entrepreneur.
So, in an attempt to scare some of you who aren’t meant to try and be entrepreneurs off, I thought I’d let you know the things I dislike most about being my own boss, whilst also offering some remedies for how to...